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Strategies to Promote TV Viewership in Rural India

A majority of TV viewership is concentrated in rural India. Most of Indian population is still concentrated in rural areas. The rural population has shown a substantial increase in viewership as compared to urban and semi-urban areas. Several campaigns are running to promote new connections. A major DTH company ran a campaign lasting for 30 days and notched up 5,000 subscribers, in a rural area in Andhra Pradesh. This kind of overwhelming response attempted to dispel the myth that DTH was targeted at only the cosmopolitan viewers living in metros. For the last few years, all the DTH operators in India have been aggressively marketing their products in non-metro cities. Of the total 134 million TV households in the country, 50% are in the rural areas, as per the figures released by television audience measurement agency TAM Media Research. Also, 30% of the 70 million TV households in rural India do not have access to cable and satellite TV. The market for digital TV is b...

7 Intriguing Facts about Popular Hindi TV Show CID to Blow Your Mind

Hindi TV’s most iconic and longest-running show ‘CID’ aired its last episode in 2018 and it won’t be an understatement to say that we all have grown up watching this amazing crime-thriller show on Sony TV. Ran for almost 20 years, its iconic characters like ACP Pradyumn, Daya, Abhijeet, and Dr. Salunke literally became the household names. It’s for this TV show that crime thriller-based Hindi TV shows made a permanent place for themselves. I am sure if you have a HDMI box for TV , catching the re-runs of this TV show will definitely interest you. Before we entirely write off the memories of this amazing TV show, here are some of the mind blowing facts about CID that will surprise you: Shivaji Satam aka ACP Pradyuman worked as a cashier with Central Bank of India for 23 years before he realised that acting is his bigger passion and left his job to pursue his passion. So much for his love for acting that he was even performing for some theatre shows while working in bank. His...

T.V. Shows to Enjoy with Your Family this Holiday Season

There are some shows of the 80s, and 90s that you can watch on repeat. The shows broadcasted today are difficult to watch with your entire family. Holidays are that time of the year, when you want to unwind, relax, and enjoy with your loved ones. If you love the classics, check out these shows: •     Full House- A popular comedy series from the early 90s, suitable for family entertainment. It features a family with kids and their uncles. It’s a fun show that is known of its witty dialogues and catchphrases. The best part of this series is witnessing the actors growing and maturing in life. This is one of my favorite TV shows. •     Sherlock Holmes Series- Set in the 1930s, this show spans for 13 seasons. Plenty of adventures, detective tales and mystery to keep you and your family entertained. This show is appropriate for younger audiences. Specially, if you enjoy reading the novels, you’ll love these series. This series is often broadcasted on T...

AI-Powered Smart TVs to Check Out for the Gadget Lovers

We can hardly imagine life without smart phones, and devices. It has become an integral part of our daily lives. Artificial intelligence and smart bots that was created to mimic cognitive learning and problem-solving skills are widely prevalent in the fields of computer science, medicine, filmmaking, and media, military and defense system, and robotics. The use of AI-based smart assistants like Siri is growing popular. AI software like Siri and Google Assistant aid the smartphone users with daily activities and organizing. You can integrate DTH set-top box with AI Home Assistants like Amazon Alexa and Google Home. Smart assistants offer 95% accuracy in translating voice commands. The features include schedule management, weather and traffic reports and control of IoT powered devices at home. You can also use your AI assistant to make a video call on your TV screen connected to the device. You can get a Dish SMRT stick with a DTH new connection and connect it with Alexa. AI is a...

Thanksgiving Movie Night Ideas that Your Guests will Love

Thanksgiving, and holidays are the perfect time to unwind, relax, and enjoy some much-needed break with your family, and friends. Looking for some great movie inspirations, for those movie nights? Here are some movies that we have covered throughout the popular genres: Everest is a great adventure movie, that you can watch if you love the thrill. Released in 2015, this movie is based on the true story of a trekking adventure to Mt. Everest in 1996. The plot is set in Everest base camp located on the Nepal-China border. Based on the adventure group who took people to Everest in exchange for money. A series of storms and blizzards disrupts their plans. It also results in multiple causalities during the hazardous climb. To check for the movie channels, check all Indian channels list online . You can also subscribe to movie packages that has channels like Star Movies, Fox, HBO, etc. Certain movies are just timeless and heart touching. Just like ‘Pearl Harbor’. It is one of t...

Top Trending Apps for Millennials in 2019

The millennial generation thrives on apps on their phones and devices. Apps help us to stay connected and navigate our way through everyday life. There’s an app for ordering groceries to make bill payments to booking flight tickets. Smart devices like smartphones, tablets, and laptops make it possible to access it on your fingertips. The most popular utility apps in India are Uber, Paytm, Uber Eats, Zomato, Big Basket, among many others. We have compiled a list of the top utility apps and their features. Conveyance apps are useful for daily commute or travels. Uber or Ola is hugely popular for daily commute in metro and tier-1 cities. This app allows you to book a cab by entering your pickup and drop location. To reduce pollution, these cabs encourage sharing a ride with co-passengers. A shared ride is more economical than booking a private cab. Live TV apps are a popular source of mobile entertainment. My Dish TV is the best TV viewing app in India. It is available on iOS and A...

What Makes ‘Dream Girl’ a Game Changer in Realm of Comedy Movies

Dream Girl, the recent Bollywood movie, starring Ayushmann Khurrana and Nushrat Barucha along with others, is more than just a laugh riot with punches after punches in every scene. It’s a reflection of the kind of comedy movies we all have been waiting for in Bollywood. It has some bits of the romance between hero and his female counterpart but it can’t be called as typical ‘romantic’ Hindi movie that we watch on our DTH HD channels . We have watched many comedy movies on our DTH HD channels so what makes Dream Girl any different? Here’s why? Ramleela with Men as Women The comedy movie sure is relatable as hell as we all have watched Ramleela in our childhood where males ended up playing roles female characters. The movie shows Ayshmann dressed up as ‘Sita’ and left audiences in splits with his lady-like body language and voice. Though there have been many movies we watched on our DTH HD channels where men dressed up as women and entertained audience but you got to a...