The television industry is keenly eyeing niche entertainment seekers with the boom of infotainment channels. Digital broadcasting is at an all time high and the tv channels are busy producing and publishing niche content for selective audiences. Mass entertainment channels have been in existence for longa and will continue to stay for its distinct set of audience and their preference of content. More and more niche channels are added to the broadcasting list every year and digitization is helping in more than one way to ensure the delivery of the niche channels to its intended audience. What are Infotainment Channels? Niche channels in the space of food, lifestyle, travel, and more have cropped up in the past few years and each genre enjoy a sustainable viewership. Culinary enthusiasts used to wait for one whole week to watch one cookery episode but with the launch of food channels like Food Food, Living Foodz, and more; the food-related content is available 24*7 at the p...
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