DTH Services In India

A majority of TV viewership is concentrated in rural India. Most of Indian population is still concentrated in rural areas. The rural population has shown a substantial increase in viewership as compared to urban and semi-urban areas. Several campaigns are running to promote new connections. A major DTH company ran a campaign lasting for 30 days and notched up 5,000 subscribers, in a rural area in Andhra Pradesh. This kind of overwhelming response attempted to dispel the myth that DTH was targeted at only the cosmopolitan viewers living in metros. For the last few years, all the DTH operators in India have been aggressively marketing their products in non-metro cities. Of the total 134 million TV households in the country, 50% are in the rural areas, as per the figures released by television audience measurement agency TAM Media Research. Also, 30% of the 70 million TV households in rural India do not have access to cable and satellite TV. The market for digital TV is b...

Hindi TV’s most iconic and longest-running show ‘CID’ aired its last episode in 2018 and it won’t be an understatement to say that we all have grown up watching this amazing crime-thriller show on Sony TV. Ran for almost 20 years, its iconic characters like ACP Pradyumn, Daya, Abhijeet, and Dr. Salunke literally became the household names. It’s for this TV show that crime thriller-based Hindi TV shows made a permanent place for themselves. I am sure if you have a HDMI box for TV , catching the re-runs of this TV show will definitely interest you. Before we entirely write off the memories of this amazing TV show, here are some of the mind blowing facts about CID that will surprise you: Shivaji Satam aka ACP Pradyuman worked as a cashier with Central Bank of India for 23 years before he realised that acting is his bigger passion and left his job to pursue his passion. So much for his love for acting that he was even performing for some theatre shows while working in bank. His...